Go Fast Campers
GFC is a camper company with big ideas. They make innovative truck toppers with integrated, pass-through roof top tents—designing and manufacturing in-house in Belgrade, Montana. In just a few short years, they’ve taken the overland industry by storm; and grew their production from 12 campers per week in 2021 to 48 per week in 2022. All while paying employees livable wages—a feat that’s almost unheard of in the contemporary US manufacturing industry.
I was hired as GFC’s first in-house creative director in order to communicate their vision for growth. Over the course of one year, I helped to identify and articulate their reason for existence; created brand guidelines; revamped their Shopify; developed and nurtured partnerships with ambassadors and compatriot companies; and pioneered customer experiences.
Partnerships
I pitched, facilitated, and curated partnerships with GFC-aligned athletes, brands, and media outlets to strengthen and amplify the mission.
NORRA Mexican 1000
Most badass product test ever? GFC built a race truck; mounted their Superlite Roof Top Tent prototype to the back; and then proceeded to win their class in the NORRA Mexican 1000—and the team slept up top every night. This pitch served to court sponsors for their race team. I wrote the copy and created the layouts.
Champions of the American Mittelstand
This poster and story series highlighted tangentially-related startups that exist and operate in ways which align with GFC. By creating awareness around these other companies, it fostered a manufacturing community. When one rises, we all rise.
