When Dr. Scott Fergeson, Ph.D and his associate, mountain guide George Beiker, launched Summation Athletics as a challenger brand to Uphill Athlete; they invited me along for the ride as their first sponsored athlete.

Not only did I become an ambassador and case study for their training program’s success, but I also leveraged my professional skills to uniquely position them in the marketplace. I tackled branding and identity; provided world-class imagery for use; wrote copy for their website and then designed it within a service that they could self-manage; and created strategic partnerships with other athletes and brands.